Press & media

Press kit

Everything you need to write about Adaptive Flow Delivery, the AFD Institute, and the book — boilerplate, bios, talking points, and brand assets. For a review copy, an interview, or a quote, get in touch.

Contact for press → hello@afdinstitute.com

01 About the Institute

Approved boilerplate — lift verbatim.

One line

The AFD Institute is the standards body for Adaptive Flow Delivery — analysis-first software delivery for the AI era.

Short (~50 words)

The AFD Institute publishes Adaptive Flow Delivery (AFD), a delivery methodology for the AI era, and certifies practitioners against it. Its premise is simple: when AI makes building cheap, the advantage moves upstream — to understanding. The Institute maintains the method, the open glossary, and the templates that put it to work.

Long (~150 words)

The AFD Institute is the standards body for Adaptive Flow Delivery (AFD) — a delivery methodology built for a world in which AI writes much of the code. For two decades, teams have treated rework as the price of building fast: a quarter of capacity spent rebuilding what was already built, because the wrong thing was understood too late. AFD names that cost and removes it. Its core idea, the Analysis Dividend, is that the cost of understanding a problem properly is almost always lower than the cost of building it wrong — and that when AI removes the cost of building, understanding becomes the only advantage left. The Institute publishes the methodology, certifies practitioners against it through scenario-based examination, and maintains the open glossary and templates that put it to work. It is a wholly EU-sovereign operation. Founded by Christopher J. Wilkinson, author of the book of the same name.

02 The book

Adaptive Flow Delivery — cover

Adaptive Flow Delivery

Analysis-first delivery for the AI era

AI can generate code in seconds — yet delivery still feels wasteful, reactive and exhausting. Adaptive Flow Delivery argues that speed was never the bottleneck; understanding was. When machines do the building, the whole advantage moves upstream, and weak understanding stops being harmless — it becomes the most expensive thing a team owns. The book sets out a complete operating model: invest in understanding before you build, weave AI through every phase instead of bolting it on at the end, and progress on confidence rather than ceremony. It is written for the seven people who actually deliver — from the CEO whose budget is quietly paying for misunderstanding to the developer who just wants a spec that is finally right — with a chapter for each. 586 pages.

Author
Christopher J. Wilkinson
Published
7 July 2026
ISBN — Hardcover
978-90-8368-930-2
ISBN — Paperback
978-90-8368-931-9
Publisher
WLKNSN bv
View the book →

03 The founder

Christopher J. Wilkinson

Founder, AFD Institute
Bio — short

Christopher J. Wilkinson is the founder of the AFD Institute and the author of Adaptive Flow Delivery. He writes on delivery method, governance, and what changes — and what does not — as AI moves from the edges of a project to its centre. He is based in Antwerp, Belgium.

Bio — long

Christopher J. Wilkinson is the founder of the AFD Institute and the author of Adaptive Flow Delivery — the field guide to analysis-first software delivery in the AI era. His work sets out Adaptive Flow Delivery as a standard: one method, measured by the quality of the analysis that precedes the build, not the volume of output that follows it. He writes on delivery method, governance, and what changes (and what does not) as AI moves from the edges of a project to its centre. Through the Institute he publishes the methodology, certifies practitioners against it, and maintains the open glossary and templates that put it to work. He is based in Antwerp, Belgium.

04 Key talking points

  1. When AI makes building cheap, the advantage moves upstream — to understanding. Almost no organisation has caught up yet, and that gap is the widest opening in delivery in a decade.
  2. The Analysis Dividend: every hour spent understanding the problem before you build pays back twice — as rework that never happens, and as capacity handed back to the team.
  3. Between 15 and 25 percent of an Agile team’s capacity goes to rework — rebuilding what was already built. AFD treats that as a defect to be engineered out, not a cost of doing business.
  4. The EU AI Act is not a documentation tax. Its obligations for high-risk AI — understand the problem, record the decisions, keep a named human in the loop — are a description of good delivery, not a burden on it.
  5. Certification you cannot fake: read the method, apply it on real work, sit a scenario-based exam. Professional level and above require evidence you have actually done it.

05 Speaker & interviews

Christopher J. Wilkinson speaks and runs briefings on delivery in the AI era — for boards, delivery leaders, and engineering teams. Talks are practical, evidence-led, and tailored to the room.

Delivery economics in the AI era: why the advantage moved upstreamAnalysis-first delivery and the Analysis DividendThe EU AI Act as a delivery discipline, not a compliance taxWhat changes for each role when the machine does the building
Book a talk or interview →

07 Methodology figures

The canonical Adaptive Flow Delivery diagrams, from the book. Free to reuse unmodified with attribution "AFD Institute — Adaptive Flow Delivery" (CC BY-ND 4.0). Right-click to save, or download the full-resolution PNG.

Adaptive Flow Delivery seven-phase lifecycle diagram: Discover, Define, Design, Build, Validate, Deliver, Continuous — mapped onto the Double Diamond model
The AFD seven-phase lifecycle PNG ↓
Adaptive Flow Delivery Analysis Dividend diagram: how upfront understanding pays back in both cost and capacity
The Analysis Dividend PNG ↓
Adaptive Flow Delivery Requirement Bloom diagram: a thin request blooming into full understanding before build
The Requirement Bloom PNG ↓
Adaptive Flow Delivery Quiet Build diagram: calm flow-based building contrasted with sprint churn
The Quiet Build PNG ↓
Adaptive Flow Delivery Continuous Value Loop diagram: the post-delivery loop that feeds the next Discover
The Continuous Value Loop PNG ↓
Adaptive Flow Delivery Zero Triage funnel diagram: quality at source leaving nothing to triage at validation
Zero Triage PNG ↓
Adaptive Flow Delivery Staffing Wave diagram: how team size flexes across the seven phases
The Staffing Wave PNG ↓
Adaptive Flow Delivery Investment Model diagram: where delivery effort is invested across analysis and build
The Investment Model PNG ↓

Press contact

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